Client : Brighten Floriculture
50 new price tags created each months within minutes
Challenge: Standardize and improve the look of price tags
Brighten Floriculture was founded in 1979. Today, the company has stores in many Chinese cities and owns the largest gardening and flower store in Hong Kong. Previously, the flower shop had printed price tags on paper, laminated them and then inserted them into acrylic holders. With the increase of products, all the disadvantages of laminated tags became obvious to Brighten brand manager Lian Guochen:
Laminated tags deteriorate quickly. The employees had to water and ridge the plants every day which damped the tags and unglued the laminates.
The handwriting of different employees gave a fluctuating look to the price tags, which affected the image of the store.
The cost/quality ratio of price tags was not optimal. After determining the number of price tags that had to be changed or renewed monthly, the store manager found that the cost of plastic tags and the time necessary to produce them did not make this solution profitable.
Solution: Edikio Price Tag Access best met the florist's needs
After comparing many price tag systems in the market, Lian Guochen found that the Edikio Price Tag solution provided by EVOLIS best met the requirements of a flower shop:
- The price tags are good looking and the accessories are in line with the style of the flower shop;
- Plastic tags are waterproof, easy to clean and are long-lasting;
- The all-in-one efficient solution is cost-effective and the design and printing of the tags is convenient and efficient.
Result: 50 new price tags created each month within minutes
Today, Brighten uses the Edikio Price Tag Access solution including the card design software. White graphics and text are printed on black cards which complement the colors of the flowers. The unified style of the price tag now conveys the elegant brand identity of Brighten.
About 50 new price tags are printed every month for new and current products.
Our all-in-one labeling solutions
Edikio offers two ranges of all-in-one solutions to let you design and print attractive labels quickly and easily while cutting costs, all from the comfort of your store or establishment:
- Price tags with our Price Tag solutions aimed at stores
- Display labels with our Edikio Guest solutions aimed at hotels and restaurants
Our packs include:
- A printer: single-sided our double-sided printing on standard-size or long-size cards
- Plastic card design and print software
- A printer ribbon and PVC cards designed especially for the food trade*
Discover other testimonies
Price tags adapted to the cigar cellar at “Le Cigare et la Plume” tobacco shop.
The tobacco shop “La Cigare et la Plume” chose Edikio Price Tag, a labeling solution fully adapted to the conditions of the cigar cellar.
Buffet tags in a Japanese 5 star hotel
5 star hotel in Japan creates and prints elegant buffet tags with Edikio
Singapore Wine Company identifies bottles with Edikio Price Tag
The Wine Company, based in Singapore, prints 40 to 50 new price tags cards each month.
Price tags in United Stated supermarket
Manage efficiently and quickly daily issuance of price tags at the point of sale.
Slate imitation price tags for Singaporian bakeries
An easy and qualitative printing solution for elegant price tags in bakeries.
Customizable price tags for BioCoop store in Angers
Price tag printing in accordance with European regulations on food information labeling for consumers on fresh produce.
Plastified food tags for hotels' buffets in Norway
Printing of several hundreds of food tags for the buffets of hotels with the all-in-one Price Tag solution
Food tags for Norwegian ferries
Streamlined management of food tags displayed in the restaurants and coffee shops of several ships with the Primacy plastic card printer.
Price labels for the fishmonger of a supermarket
Find out how the Les Justices branch of the “Super U” supermarket in Angers adopted the Price Tag solution to harmonize its display labeling.