Carviresa Cellers chooses Edikio Price Tag to promote its wines and olive oils in its shops

Since 1870, Carviresa Cellers has specialised in the production and sale of wines, vermouths and olive oils. Thanks to its experience and the quality of the products it offers its customers, this Spanish company is a national benchmark in its sector. Each of the two shops, the first in Lleida and the second in Barcelona, stocks over 1,200 products from Spain and other countries. 

For Isidre Ribalta, Director of Carviresa Cellers, there was an urgent need to optimise identification within his company with such a wide range of products. The old cards, designed in thick printed paper and then laminated one by one, required a lot of staff time to create and update them. They were not aesthetically pleasing and did not meet all the needs of the shops. In addition to the price cards, the promotion of services (gift cards, loyalty cards, etc.) and special offers was neither optimal nor in keeping with the Carviresa Cellers brand image. Isidre Ribalta therefore decided to look for a new solution tailored to its business and its products.

While the main need was for cards that were more durable and easier to clean, the need for a flexible solution that could be adapted for other uses was also important. Isidre Ribalta therefore naturally turned to Edikio Price Tag Flex's all-in-one offering, which includes :

• A printer for issuing cards in standard credit card format, but also extended cards to display more information;
• Price card creation software that includes templates for wine cards, as well as the ability to produce your own loyalty cards, gift cards and even employee badges; 
• The first consumables (blank black cards and white ribbon).

Edikio Price Tag also offers the option of purchasing cards and ribbons in different colours (white, green, red, gold, silver, etc.) and card holders to match shop layouts.

"I chose the Edikio Price Tag Flex solution because it's very practical and allows us to print all types of cards.

The Carviresa Cellers team benefits from the solution's many possibilities:

• All products are priced on standard cards with white printing;
• Current promotions are highlighted on yellow cards with black printing;
• Providing all kinds of additional information (region, information about the producer, etc.) using specific signage with long black cards for wines, green cards for organic products and gold cards for olive oils; 
• Offering customers loyalty cards and gift cards bearing the company's image;
• The use of different types of card holder, depending on requirements: label holders for bottle necks, double card holders, magnetic card holders, etc.

All these uses have enabled the brand to achieve an immediate return on its investment.

Edikio Price Tag makes the work of the Carviresa Cellers team much easier. The 1,200 references in each shop now have up-to-date information quickly and easily. Everything can be done in just a few clicks thanks to the included software, and each card can be printed in a matter of seconds directly in the store, in complete autonomy.

"I would definitely recommend Edikio Price Tag solutions. 

Standardised labelling also plays a very important role in the professional appearance of the shops and the Carviresa Cellers brand image. Customers have responded positively to these changes. The most important information (price, producer, designation of origin, etc.) is now displayed directly on the shelves, making it easier to buy in the shop. For their part, shop staff provide individual, personalised advice to customers who have more questions. Regular customers enjoy the benefits of a loyalty card, which encourages them to return to Carviresa Cellers for their next purchases.